Darryl is a successful entrepreneur who has launched businesses across verticals and industries over the course of his career. After seeing the growing e-commerce trend alongside a new interest in boba tea, he launched Boba Protein.
After successfully launching multiple products, building a community and getting consistent ROI from paid media, he wanted to explore content creators as a way to generate new customer interest.
To expand his program we came up with solid goals
It was crucial to build a sustainable influencer outbound program that could be used moving forward by the Boba Protein team. So we crafted effective copy tied with an outbound engine where I was able to add hundreds of potential content creators. Now the team can identify accounts on their own and add to the flow.
“How much should I pay a YouTuber with 2,161,995 subscribers?”
After getting in contact with several high quality influencers, I supported all questions related to creator terms. Rate, timing, exclusivity and contracts as needed.
Check out one of the videos from the campaign by Chef Brain Tsao
